hi!
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I’m an award-winning new media scholar and strategy director, leading culture research & creative strategy innovation from London, UK.
I’ve worked in research and strategy teams for 14 years, with a particular focus on innovation, technology, futures, subcultures + cultural & creative strategy. I’ve had a dual career as both an academic/lecturer, as well as a cultural and creative strategist, so my work brings these two worlds together.
Formerly in leadership at Canvas8, Flamingo, The Sound, and On Road, I’m currently Strategy Director & Head of Futures at The Digital Fairy.
I’ve worked with insight, brand, and creative teams at:
Apple / Instagram / TikTok / Google / LVMH / Coty / Depop / Chanel / Kering / Spotify / Meta Fintech / Facebook / WhatsApp / Electronic Arts / Tinder / Lyft / Uber / Adidas / Nike / Mondelez / PepsiCo / Diageo / Campari Group / Pernod Ricard / + more
In my parallel career as an academic...
I’ve held juried research fellowships, participated in think-tanks, written interdisciplinary curricula, lectured on media narratives and semiotics, and continue to peer review for academic journals. Feel free to contact me to learn more about my mixed-methods research background, or to view my CV/Portfolio. :)
Selected Press:
Forbes / “Digital Behaviours Have Been Irrevocably Changed, Making Meme Culture More Important Than Ever“
Vogue / “Here’s Why You’ve Become So Obsessed With Astrology“
Dazed / “From Chernobyl to Grenfell Tower: unpacking the rise of the tragedy selfie”
Raconteur / “Google Glass lessons: looking past XR hype”
BBC / “Oddly Satifying: Unpacking ASMR Escapism”